What's Not Changing: Universal Truths of Human Behavior
It's hard to keep up when expectations constantly change. But thankfully, everything never changes. Some aspects of the way customers think and behave are stable because they're hard-wired into the human brain. CX thought leader Megan Burns will close out this year's B-to-B CX Summit by sharing key insights about human nature from fields like neuro-psychology and behavioral economics. She'll explain what these empirically-proven principles mean for CX professionals and offer tips on how to use them to create a CX foundation that withstands whatever the future may bring.
For more information about the Walker B2B CX Summit and to register visit: https://www.walkercxsummit.com/