How Systems Drive Smiles at the World's Most Customer-Centric Companies
Eighty-one percent of business buyers say that the Customer Experience (CX) you provide is as important to them in their decision-making process as your products and services are. So are you managing CX like it matters that much? Most B2B companies aren't. In this session, CX pioneer Megan Burns will help you get started with a simple description of what's involved in CX management. She'll share stories and lessons learned from 13+ years of helping companies build CX programs where none existed, and offer tips on how to sell the importance of CX into the most data-intensive, process-oriented, or risk-averse cultures.