Posts tagged B2B customer experience
Why trying to out-wow competition can backfire in B2B customer experience

Conference exhibit halls are becoming a circus, literally. At a recent event I saw Plinko games, facials, chair massages, free ice cream and cotton candy, roaming cartoon characters, tutus, and arcade games. Sights like this aren’t unique to one event, and they may be turning people off or eclipsing the message you’re trying to deliver. This post explores why and how a less-is-more approach can help you stand out.

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